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Bring Intentional Care to Your Shelves
Partner with The Smel Gud Shop to offer your customers thoughtfully handcrafted skincare, haircare, and candles made in small batches with plant-based ingredients that perform beautifully. Our wholesale program is built for retailers who value integrity, craftsmanship, and products created with purpose—from sourcing to final pour.
Smel Gud products are designed to stand out, earn trust, and keep customers coming back—because quality, care, and intention are felt.
Wholesales & Private Label
Hello, and welcome—we’re truly glad you’re here. If you’re considering bringing Smel Gud into your space, you’re choosing more than handcrafted products—you’re choosing intention, care, and quality that customers can feel.
At The Smel Gud Shop, our commitment to excellence begins long before a product is made. We thoughtfully source high-quality ingredients with a strong focus on responsibility, transparency, and performance. Avocado oil is a signature ingredient throughout our line, chosen for its ability to deeply nourish without heaviness, helping skin feel soft, balanced, and supported.
Our fragrances are equally intentional—derived from trees, flowers, and plants to create elevated, natural scent experiences that feel comforting, refined, and never overpowering.
Every product is crafted with purpose, designed to stand out on your shelves and earn lasting trust with your customers.
