
Why Retailers Choose The Smel Gud Shop
Signature avocado-powered formulations
Avocado oil is a signature ingredient across our skin, body and hair care collections, chosen for its nourishing, conditioning qualities and lightweight feel.
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Small-batch, founder-led production
Our products are thoughtfully formulated and made in small batches with attention to ingredient selection, quality and the customer experience.
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Distinctive product collections
From our Magnesium & Arnica body care and nourishing body butters to goat milk soaps, hair care and seasonal collections, retailers can build an assortment across multiple self-care categories.
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Made for independent retail
Our products are a natural fit for boutiques, spas, wellness shops, gyms, gift stores and other retailers seeking small-batch alternatives to mass-market skin, body and hair care.
Wholesale & Private Label
Build a product assortment that fits your customers and your space. The Smel Gud Shop offers wholesale opportunities across our small-batch skin, body and hair care collections.
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Wholesale product categories include:
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• Magnesium & Arnica body care
• Whipped body butters
• Goat milk soaps
• Hair oils, shampoo bars and conditioner bars
• Face and skin care
• Fragrance and home fragrance
• Seasonal and limited-edition collections
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We welcome partnerships with boutiques, spas, wellness retailers, gyms, gift shops and other independent retailers looking for thoughtfully formulated products with a distinctive ingredient story.
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Interested in private label? Use the inquiry form below to tell us about your business, what you're looking for and the products you're interested in carrying or developing.

