
Why Retailers Choose The Smel Gud Shop
Signature avocado-powered formulations
Avocado oil is a signature ingredient across our skin, body and hair care collections, chosen for its nourishing, conditioning qualities and lightweight feel.
Small-batch, founder-led production
Our products are thoughtfully formulated and made in small batches with attention to ingredient selection, quality and the customer experience.
Distinctive product collections
From our Magnesium & Arnica body care and nourishing body butters to goat milk soaps, hair care and seasonal collections, retailers can build an assortment across multiple self-care categories.
Made for independent retail
Our products are a natural fit for boutiques, spas, wellness shops, gyms, gift stores and other retailers seeking small-batch alternatives to mass-market skin, body and hair care.
Wholesale & Private Label
Build a product assortment that fits your customers and your space. The Smel Gud Shop offers wholesale opportunities across our small-batch skin, body and hair care collections.
Wholesale product categories include:
• Magnesium & Arnica body care
• Whipped body butters
• Goat milk soaps
• Hair oils, shampoo bars and conditioner bars
• Face and skin care
• Fragrance and home fragrance
• Seasonal and limited-edition collections
We welcome partnerships with boutiques, spas, wellness retailers, gyms, gift shops and other independent retailers looking for thoughtfully formulated products with a distinctive ingredient story.
Interested in private label? Use the inquiry form below to tell us about your business, what you're looking for and the products you're interested in carrying or developing.

