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Crafted With Purpose. Rooted in Nature. Made to Be Felt.
The Smel Gud Shop was born from a passion for creating products that do more than look good on a shelf—they earn their place in your daily ritual. Founded by Stephanie Bokiyah Davis, Smel Gud is built on the belief that clean, thoughtfully chosen ingredients and small-batch craftsmanship can transform how you care for yourself.
Every skincare, haircare, and candle we create is designed to nourish the body, elevate the senses, and bring intention back into everyday routines. This isn’t mass-produced self-care—it’s purpose-made.
What Smel Gud Stands For
Smel Gud is more than how something smells—it’s how it makes you feel, how it fits into your life, and how confidently you move through your day because of it.
At The Smel Gud Shop, we stand for skincare that is thoughtfully made, not mass-produced. Every product begins with intention—from the ingredients we choose to the small-batch process we follow. We don’t believe in overwhelming formulas or chasing trends. We believe in balance, performance, and products that work in harmony with your skin and hair.
We stand for ingredient integrity. That means plant-based, non-GMO, and organic choices whenever possible—selected for what they actually do, not how they sound on a label. Each ingredient earns its place, working together to nourish, soften, and support healthy skin and hair without unnecessary fillers or harsh additives.
We stand for versatility and real-life use. Our products are designed to move with you—morning to night, shower to self-care, everyday routines to moments of rest. They are made to be used, loved, and trusted.
We stand for community over corporations. By sourcing from small businesses and community-impact organizations, we keep our supply chain human and intentional. Supporting Smel Gud means supporting makers, growers, and suppliers who care about quality as much as we do.
Above all, we stand for self-care that feels good and does good—products that help you smel gud, feel good, and look good, while aligning with your values. No shortcuts. No compromises. Just honest, beautifully crafted skincare made with purpose.
This is what Smel Gud stands for—and it’s woven into every jar, bar, and bottle we create.
Stephanie "Bokiyah" Davis
Meet the Founder
I’m Stephanie "Bokiyah" Davis, the founder and maker behind The Smel Gud Shop. At its core, this brand is a reflection of my commitment to people, purpose, and creating with intention.
With a background in biology and chemistry, I approach formulation with both knowledge and intuition. I respect the science behind how ingredients work, and I honor the power of nature to support skin and hair in a way that feels balanced and uncomplicated. Every formula I create is thoughtfully built using high-quality ingredients sourced from plants, trees, and flowers—chosen for how they truly perform, not how they sound on a label.
I personally handcraft each product in small batches, because consistency, integrity, and care matter to me. My work is rooted in service and inspired by real life—travel, community, and the everyday needs of the people I create for.
At The Smel Gud Shop, nothing is rushed and nothing is accidental. Every jar, bar, and bottle reflects my belief that natural care should feel luxurious, be backed by knowledge, and be made with genuine intention.
The Smel Gud Difference
The products are intentionally multi-purpose and thoughtfully crafted to deliver both performance and pleasure. Every skincare and haircare item is formulated with plant-based ingredients chosen for how they truly support skin and hair—not trends.
Key features of the products include:
Ingredient Integrity:
Formulated with safe, non-GMO, and organic ingredients—anchored by signature avocado oil and nutrient-rich butters—for clean care you can trust and feel confident using daily.
Handcrafted in Small Batches:
Each product is personally made with precision and care, ensuring consistency, quality, and intention in every jar, bar, and bottle.
Purposeful Sourcing:
Ingredients are thoughtfully sourced from small businesses and community-impact organizations, keeping the supply chain personal, ethical, and aligned with our values.
Year-Round Versatility:
Unlike many brands, Smel Gud body butters are available year-round—light enough to absorb beautifully, yet nourishing enough to transition seamlessly into warmer months, including sun-kissed skin care.
Effective, Feel-Good Care:
Designed to help you smel gud, feel good, and look good—our products support everyday self-care through clean formulations that nourish, soften, and elevate your routine.
Dedicated Customer Care
At The Smel Gud Shop, customer care isn’t a department—it’s personal. Every interaction reflects the same intention, integrity, and attention to detail that goes into each product we make.
Quality You Can Trust:
Every product is handcrafted in small batches using carefully selected, plant-based ingredients. Nothing leaves our hands unless it meets our standards for performance, safety, and feel.
Real, Human Communication:
When you reach out, you’re speaking to a real person—often the founder herself. Questions, concerns, and feedback are met with care, honesty, and timely responses because your experience matters.
Care Beyond the Purchase:
Our goal isn’t just satisfaction—it’s trust. We listen, learn, and continuously refine our offerings based on real customer experiences and needs.
Education with Intention:
We believe informed care is better care. That’s why we share guidance, tips, and routines to help you get the most from your products and feel confident using them.
Rooted in Community:
From local markets to community events, we show up in person. Building genuine relationships and trust is just as important to us as what’s inside the jar.
Through every order, message, and interaction, The Smel Gud Shop is committed to making sure you feel seen, supported, and cared for—because this brand was built for people, not transactions.
